Joining Collibra’s Field Marketing team:
Collibra is looking for a results-driven leader with a growth mindset to lead our Field Marketing team. Reporting to the VP of Growth Marketing, the Director of Field Marketing will drive the strategy for field marketing by deploying the right mix of marketing programs to reach, educate, nurture and convert our target audiences driving high-quality leads that convert to new customers.
This position is accountable for delivering on pipeline targets in partnership with the GTM team across all regions.
If you’re a builder that takes a data-driven approach to demand generation growth, this is an amazing role for you.
Directors, Field Marketing at Collibra are responsible for:
- Be a results-driven marketer with a growth mindset. Utilize your deep understanding of marketing tactics and performance measurements to optimize the global Field Marketing execution strategy to achieve GTM goals.
- Localize and integrate corporate marketing campaigns for regional demand generation deployment. In partnership with other marketing teams, activate a variety of channels such as digital marketing, email marketing, social media, events and partners to drive SALs.
- Track, analyze and leverage emerging marketing tactics and drive innovative end-to-end lifecycle programs that deliver leads, unlock the middle of the funnel and accelerate pipeline. Continually drive conversion rate optimization. Ensure that marketing performance and impact inform your go-forward strategy.
- Lead a team of global high-performing field marketers and be a trusted partner to the regional sales leadership team by understanding and supporting the needs of each region through careful and calculated planning of marketing tactics and programs that accelerate deal velocity.
- Drive effective communication with and through your team to multiple stakeholders, including executives, sales, corporate and regional teams. Participate in the regional pipeline and business reviews.
You have:
- Proven experience in marketing within a B2B SaaS company; with expertise leading a global field marketing organization at scale (EMEA, APAC)
- Demonstrated success owning the strategy, framework, development and execution for global, multichannel demand generation campaigns, targeting enterprise size companies.
- Big picture thinking, and meticulous attention to details – ability to quickly understand overall business objectives, create a well-aligned marketing strategy and execution plans with clearly defined metrics and KPIs
- Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments
- Versed in G-Suite, Marketing Automation and CRM systems such as Marketo, Demandbase and Salesforce.com, as well as other office productivity and collaboration tools
- A bachelor’s degree or equivalent related working experience is required
- This position is not eligible for visa sponsorship
You are:
- A strategic thinker with executional expertise
- Exceptional ability to lead, influence and work across organizational boundaries with a strong track record of cross-functional collaboration
- Able to multi-task in a fast-paced high-tech environment with a track record of delivering innovative, integrated campaigns that resonate with target customers to achieve ambitious goals.
- An excellent people leader focused on building and fostering a team culture that aligns with Collibra’s core values.
- An excellent communicator, both at the executive level and with peers and cross-functional teams